A couple of weeks ago, we had the privilege of hosting Andy Murray, Executive Director of the Major Projects Association, for a Projecting Success Lunch & Learn.

It was one of those rare sessions that hit on multiple levels—practical, strategic, and motivational. Here’s a reflection on the key takeaways and why this session resonated so strongly, especially with our apprentices.

“If you’re not using data, you’re winging it.”

That one line from Andy summed it up perfectly.

Whether you’re managing billion-pound portfolios or developing apprenticeship projects, the message is clear: data isn’t a nice-to-have—it’s a must-have.

Andy walked us through his journey—from engineering transatlantic fibre optic cables to revamping project methodologies at Transport for London. Across every story, the same truth emerged:

Data drives impact, but only if we choose to use it properly and actively challenge assumptions.

From “We” to “I”

One of the session’s most resonant moments came when Andy challenged us to rethink how we express personal impact.

As project professionals, we’re often conditioned to speak in team-centric language:
“We delivered this,” “Our team achieved that.”
But when it comes to personal and professional development—especially in apprenticeships—it’s crucial to embrace the “I.”

Andy shared his experience during his Chartered Director assessment, where he had to speak exclusively about his individual contributions. That mindset shift may feel uncomfortable, but it’s a powerful step forward for any career.

The Power of 1

Andy introduced a compelling idea we’ve already begun embedding in learner conversations: The Power of 1.

“If you can save 1 unit of time, reduce 1 unit of waste, or generate 1 unit of extra benefit—what would that be worth?”

Multiply that by a department, organisation, or portfolio, and you have a compelling business case.

For apprentices, it’s a crystal-clear lens for evaluating project choices, measuring value, and engaging stakeholders.
Next time you're presenting outcomes, try asking: “What’s 1% improvement worth to you?”

From Perceived Value to Measurable ROI

Andy also highlighted the importance of tracking perceived impact—not just hard ROI.

Tools like Net Promoter Scores, stakeholder feedback, and pulse surveys can be just as insightful. Small, consistent actions—like weekly check-ins or refining how insights are shared—can drive long-term value more effectively than complex reports.

Moving Forward: Action, Not Admiration

So, what next?

  • For apprentices: Start tracking your impact. Journal it. Measure it. Articulate it.
  • For mentors and leaders: Encourage the “I” as well as the “we.” Help learners express their individual contributions.
  • For all of us: Let’s lead with data—not just on projects, but in our professional growth.

We’re incredibly grateful to Andy Murray for his time, insight, and generosity.
And yes—the singing stand-in joke has officially entered team folklore.

Did you miss the session?

Watch Here: